Promoting your brand on WeChat can be a challenging task, especially when trying to stand out among millions of active users. Did you know that using animated stickers is a proven strategy to increase brand awareness and engagement on this popular platform? This blog post will guide you through the process of creating and utilizing unique WeChat stickers specifically designed for effective brand promotion.
Let’s dive in and get your brand noticed!
Key Takeaways
- WeChat stickers are a proven strategy to increase brand awareness and engagement on the platform.
- Brands can tap into the popularity of WeChat stickers by creating clever stickers that carry their message or logo.
- The design process for creating stickers involves steps like creating a character, brainstorming key messages, and drawing the character set.
- To upload stickers to the WeChat Creators Market, you need to sign up for an account, set up a profile, and upload your stickers for review and approval.

What Are WeChat Stickers and Why Use Them for Brand Promotion?
WeChat stickers are a popular form of expression among users of the messaging app, and brands can utilize them as a creative way to promote themselves and engage with Chinese consumers.
A popular form of expression among WeChat users
WeChat users love stickers. These fun images add life to chats. They use them to share feelings, crack jokes, and wish each other well on holidays. It’s a fresh way for Gen Z in China to talk online.
Brands can tap into this craze. With clever stickers that carry their message or logo, they can join the chat and get noticed. In the video below, you can see how the sticker feature works on WeChat:
A creative way for brands to promote themselves
WeChat stickers help brands reach out to Chinese customers. They are fun and get people’s attention fast. Brands can make their own stickers that show what they sell. For example, a shoe company could make a sticker pack for a cool sneaker.
Users share these in chats which makes the brand famous without even trying hard. To do this right, it should not be too clear that you want to sell something with your sticker. Tourists love WeChat stickers too! You can use them to tell people about travel spots or deals on trips.
For more success, brands have another tip: pair up with social media stars! These influencers can talk about your brand’s stickers and gain even more fans for you.
Let’s not forget about ads on WeChat as well. Brands find them very helpful by displaying the WeChat Stickers between messages or posts.
But using WeChat is not just about making sales – it helps keep customers happy too! Use location services along with the stickers for surprise offers like discounts for local stores only found when opening chat windows – a smart way to sprout loyalty programs among users that no one else does.

Design Process for Creating Stickers
The design process for creating stickers involves steps such as creating the character, brainstorming key messages, and drawing the character set.
Creating the character
Start by sketching a character for the sticker. Make it fun and easy to love. It should reflect your brand’s style and message. Once you have a draft, refine it until you’re happy with the result.
The character is more than just a drawing; it will be a symbol of your brand on WeChat.
Brainstorming key messages
When creating WeChat stickers for brand promotion, brainstorming key messages is an essential step. This involves thinking about the main ideas or themes you want to convey through your stickers set.
Consider what messages will resonate with your target audience and align with your brand’s values and goals. You can draw inspiration from popular phrases or slogans associated with your brand, as well as any ongoing marketing campaigns.
By brainstorming key messages, you can ensure that your WeChat stickers effectively communicate your brand’s identity and engage Chinese consumers in a meaningful way.
Below you can see an example of stickers prepared by the US Embassy:

Drawing the character set
To create stickers for brand promotion on WeChat, the first step is to draw a character set. This involves creating and coloring a unique cute character that represents your brand. You can use digital drawing tools like Hulasha Sketch Drawing & Coloring to bring your character to life.
The character set includes different poses and expressions, which make the stickers more interesting and engaging for users. These stickers are lightweight PNG or GIF files that can be shared directly from the keyboard within the WeChat message window.
By designing an appealing and relatable character set, you can capture the attention of Chinese consumers and effectively promote your brand on WeChat.
Application Process for Uploading Stickers to WeChat Creators Market
To upload stickers to the WeChat Creators Market, you will need to sign up for an account, set up a profile, and then upload your stickers for review and approval.
Sign up for an account
To start using WeChat Stickers for brand promotion, you first need to sign up for an account. Whether you’re an individual or a company, you can register for either a personal or a corporate account.
This registration process allows you to access the WeChat Creators Market, where you can upload your stickers and make them available to millions of WeChat users. By signing up, you open the door to great opportunities for promoting your brand and engaging with Chinese consumers on this popular messaging platform.
You can learn more about starting a WeChat Official Account here.

Set up a profile
To upload your stickers to WeChat Creators Market, you’ll need to create a profile. This involves uploading a profile photo and a banner, as well as providing a short description of yourself.
Your profile is an important way for users to learn more about you and your brand, so make sure to choose a clear and professional photo that represents your identity. The banner should be eye-catching and reflect the style or theme of your stickers.
In the short description, you can highlight key information about your brand or explain what makes your stickers unique. Once you have set up your profile, you will be ready to start uploading and promoting your stickers on WeChat!

Upload stickers
To upload stickers to the WeChat Creators Market, you need to follow a straightforward application process. First, sign up for an account on the platform. Then, set up your profile by providing the necessary information about yourself or your brand.
After that, you can upload your sticker designs and submit them for review and approval. It’s important to note that it may take some time before you receive a response about whether your stickers have been accepted or rejected.
By going through this process, you can showcase your brand and engage with Chinese consumers through creative and expressive WeChat stickers.
Apart from WeChat, there are also other social media that use stickers, and they all work in the same way. Here is an example of Pizza Hut stickers on Douyin:

Get approval or rejection
Once you have designed your stickers, the next step is to upload them to the WeChat Creators Market for approval. It’s important to note that not all sticker submissions are approved, so it’s normal if you face rejection.
The application process involves a review of your stickers to ensure that they meet the content restrictions and promotion guidelines set by WeChat. Stickers with clear promotional or advertising content may be rejected.
To navigate this process successfully, refer to the App Store Review Guidelines provided by WeChat for assistance. Remember, even if your stickers don’t directly display logos or brand information on the Sticker Gallery, you can still launch branded stickers on WeChat.
Tips for Successful Brand Promotion with WeChat Stickers
Incorporate branding and key messages in your stickers to effectively promote your brand on WeChat. Collaborate with influencers (KOLs) to expand the reach of your stickers. Utilize WeChat’s advertising options to increase visibility and engagement.
Use stickers as part of a larger marketing strategy for maximum impact.
Incorporate branding and key messages in stickers
To successfully promote your brand using WeChat stickers, it’s important to incorporate your branding and key messages in the stickers themselves. This means that when designing the stickers, you should ensure that they visually represent your brand and its values.
Additionally, make sure that your key messages are conveyed clearly through the content of the stickers. By doing this, you can effectively communicate with Chinese consumers and reinforce your brand identity.
Remember to strike a balance between promoting your products or services and creating engaging content that users will enjoy.
Here is an example of WeChat stickers and gifs created by Louis Vuitton:

Collaborate with influencers (KOLs) to promote stickers
Collaborating with influencers or Key Opinion Leaders (KOLs) on WeChat is a great way to promote stickers and increase brand visibility. These influencers already have a large following, so by partnering with them, you can reach their audience without having to build your own.
Influencers can endorse your product or service through giveaways, product reviews, and other promotions, which can greatly influence their followers’ purchasing decisions. It’s important to choose influencers who align with your brand values and resonate with your target audience to ensure maximum impact.
By leveraging the power of influencer marketing on WeChat, you can effectively promote your stickers and engage with Chinese consumers in a meaningful way.

Utilize WeChat’s advertising options
WeChat offers various advertising options that can be utilized to effectively promote your brand. With WeChat’s large user base, you have the opportunity to reach a wide audience and increase brand awareness.
You can choose from different strategies based on your budget and objectives in the Chinese market. Whether it’s placing ads in Moments, using targeted banner ads, or running keyword-based search ads, WeChat provides flexible options to suit your needs.
By utilizing WeChat’s advertising options, you can maximize your brand promotion efforts and connect with potential customers on this popular social platform.
Use stickers as part of a larger marketing strategy
To effectively promote your brand on WeChat, it’s important to use stickers as part of a larger marketing strategy. Stickers can be a creative and engaging way to connect with Chinese consumers and spread brand awareness.
However, it’s crucial to find the right balance between branding and promotional content in your stickers. Incorporate key messages that reflect your brand values and personality, while still providing intriguing and entertaining content for users.

Unlock the Power of WeChat Stickers with Gentlemen Marketing Agency
Are you ready to elevate your brand’s presence on China’s largest social platform? Gentlemen Marketing Agency is your expert guide to harnessing the unique power of WeChat stickers for brand promotion.
Why Choose Gentlemen Marketing Agency?

Our deep dive into the WeChat ecosystem sets us apart:
- Cultural Savvy: We design stickers that resonate with your audience, rooted in cultural insights that captivate and engage.
- Creative Excellence: Our creative team crafts visually stunning sticker packs that embody your brand’s identity and message.
- Strategic Distribution: We don’t just create; we strategize the distribution of your stickers to maximize visibility and sharing among WeChat’s billion users.
Our Services
Dive into our tailored services that promise to make your brand stick in the minds of consumers:
- Custom Sticker Creation: Collaborate with us to create custom stickers that tell your brand’s story in a way that’s both fun and memorable.
- Marketing Integration: We seamlessly integrate stickers into your wider marketing strategy to amplify your campaign’s reach and effectiveness.
- Engagement Boosting: Our stickers are designed to encourage user interaction, driving engagement and building a community around your brand.
- Performance Tracking: With our analytics tools, you’ll see just how your stickers are performing and the buzz they’re generating.

When you choose Gentlemen Marketing Agency, you’re tapping into the full potential of WeChat stickers to make a lasting impression. Let’s make your brand go viral in the world of WeChat. Contact us now to start sticking out from the competition!
