With the expansion of the internet, smartphones, and tablets, videos is now available to everyone, anywhere, and their use is becoming more and more popular.
For a successful start-up, you must hit hard from the start to give a good impression of your company, your brand, and your products, or services on online networks. An indispensable means that customers can point out, easily identify, and effectively present your company, is a video
Videos are the best digital media support
It is essential for a Startup, to offer easy-to-assimilate content to the consumer, otherwise, her will linger on. Put yourself in your customer’s shoes, and what they would like to know about you, your brand, your products, and your services, and be creative, and original on how to make people understand your message.
We know that a beautiful and high-quality picture increases the conversion rate, videos are even better, and the creative possibilities are much wider with video.
By using video it is possible to recreate an almost real experience for the consumer, better than audio, image, or text. It gives dynamism, a life-full side, and a human side to your content not only through the physical and verbal expression of the actors but also with the help of the different views of the camera, especially through the use of storytelling.
As photos, and videos are easy to share/like on social networks. In fact, they spend a third of their weekly 25 hours online watching videos!
Chinese consumers like videos
For them, it is not a waste of time if they can learn about the product they intend to buy. They will have more confidence if they see that you offer a video on your shop, your website, or on social networks: they like to see your product, and service in every facet and being used.
If the product or service you are selling is complicated, video allows the consumer to absorb a large amount of information in a more digestible way. The text equivalent can easily discourage a prospect.
Also, it shows that you have confidence in your products or services to show them from all angles, you are a serious business, modern, high-tech that cares about customer needs and put the means to attract them.
Show your content through storytelling
There must be storytelling to raise the interest of the consumer, Chinese consumers love stories, they are curious, and love to learn about the brand and its values before considering any purchase. Through a storytelling video, they will identify with the protagonists and will not hesitate to share the multimedia content on their networks.
Dior commercial video
This video, clearly shows who are its target customers: young sophisticated women between 20 and 35 years old. Here it’s all about the mystique of the brand and the inaccessibility to the high flyer community unless they wear the stylish Dior creations. Inaccessibility is symbolized by the woman running in the forest while the community itself is seen relaxing at the heart of the forest. In addition, to insist on luxury, Versailles Castle is briefly shown to leave little doubt about the luxury and uniqueness part.
Rejoice commercial video
This is a short film advertising the Chinese brand Rejoice shampoo that buzzed throughout China. The main idea is simple, a beautiful Chinese couple whose husband wants to divorce initiated legal proceedings, his wife did not agree and asked her husband to hug her every day for a month, and her husband slowly re-felt in love with her.
While promoting its brand (the camera focused on the beautiful hair of the female protagonist) and supporting the cause against divorce in China, Rejoice succeeded in affecting its consumers’ sensible side and giving them a good brand image of their brand.
Apple commercial video
There is a promotional video which is about a girl who found an audition track of his grandmother, she decided to make a remix and played it to his grandmother using brand products. This touching video shows that technology can gather people, and also shows that the products are not only for young people but for all. Here Apple gives a good image of its products by putting one of the most important points of Chinese culture forward: family.
The presentation video of our agency produced by our agency
Create buzz
Stronger than images, videos capture more consumers’ attention, try to create buzz by creating something special, original, and innovative, and put your products forward through the video. The atmosphere, the environment, and the sound can be heard, and the content is more life-full, immersing more consumers into it and also giving them the desire to experience this.
A video is essential to convey a message and has the power to inform, entertain and build trust in your consumers.
Make your video to be easy to promote and found on multiple networks, whether on computers, tablets, or smartphones.
But beware, a video of poor quality will not be appreciated and will make you a bad pub, fleeing your prospects.
Is the production of a video possible for a start-up? Of course, production costs have fallen because to the democratization and modernization of the equipment, of course, you have to choose a good producer.
Our agency provides customizable video production services, which with your expertise can help you to be remarkable.
Do not hesitate to contact us for more information
sources :
Fundamentals of Tencent Video Marketing