CLIENT: Health Tourism Albania

The Brand & Campaign Context

Health Tourism Albania is a medical travel facilitator to help patients seek affordable healthcare in Albania. It works with several hospitals around the country, including its flagship hospital AlbMedica Hospital. It is estimated that medical tourism in Albania has a potential worth of approximately 300 million euros, which is the equivalent of 1.7% of GDP and represents one-fourth of the total export revenue. Due to successful offline store operation, the clinic wants to build more effective two-way communication with Chinese consumers. Therefore, contacted GMA to help them develop a personalized digital marketing plan.