Baidu Paid Advertising & PPC in China
Audit & Market research
baidu ppc Account Openning
Baidu Ads Management
Backlinks
Paid Advertising
Campaigns Reporting
The Company
We are French-Chinese agency specialized in Digital Marketing with over 10 years of experience. Our Strengths: Focus on KPI & ROI.
Learn more: GMA, Digital Marketing Agency in China
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Frequently Asked Questions
Is baidu a popular search engine?
80% of Chinese netizens use search engines to find what they want online. Baidu is the number 1 search engine in China far ahead of its competitors.
Should I choose between Baidu PPC and Baidu SEO?
Just like Google Adwords and google SEO complete each other, Baidu PPC & Baidu SEO complete each other for optimized results & increased visibility.
Does Baidu PPC works the same way as google adwords?
Although the concept is similar Baidu PPC algorithm is not as advanced as Google AdWords. Therefore, the highest bidder is often the one ranking.
Is baidu PPC a good investement?
Baidu ads represent 20% of the click to a website. Visitors coming from ads are most of the time in the last step of the funnel, ready to convert.
Does Baidu PPC works best with Baidu SEO?
Having a multi-channel strategy is giving you more chances for success. Combine Baidu SEO and PPC for more traffic.
What is Native ads?
China internet has many platforms where you can buy ads emplacements, this is called media buying. The ads you see on your Wechat feed for instance are Native ads.
Do you have Website Migration & design solutions?
Have a website ready to reach peoples on Baidu. Find out about our solutions.
Is localization necessary?
Localizing your content and having a branding strategy adapted to China’s demands will make the difference between you trying to enter the Chinese market and you succeeding.
More About Baidu Advertising & PPC Marketing in China
Before Running Baidu Ads, Analyze the Market
It all starts with defining your goals: why do you want to launch PPC campaigns? Is it for leads, awareness, sales? Will your PPC Campaigns be part of a more global multi-channel strategy? After determining what you are looking for with Baidu PPC Campaigns, it is time for auditing your traffic/website & competition – on this basis we create an action strategy. Basically market research. If you don’t have a website, we do have solutions from designing a website from scratch optimized for Baidu & China in general or migrating your website with localization options.
Optimize & run baidu ads
Now that we know what is your place in the market we can start optimizing your website & Baidu ranking. From website hosting, speed, landing pages to content localization, etc We make sure your website is ready for ads. We then open your Baidu PPC account & start working on your campaigns: Announcement campaigns. They are classic ads that you’ll find on top of recherche results or on the right side of the page. Banner ads: they are still very used on Baidu. Brand Zone: take up 1/3 of the page & can show much information including the brand logo.
Step 3: Analyze & Maximize
Our dedicated team monitors your Baidu PPC and SEM campaign on daily basis. What are they looking at? Where is the money spent? Can this money be spent more efficiently?ROI, traffic, quality of the traffic, etc Based on the data collected, decisions can be taken. The goal: have campaigns that are cost-efficient & can run without too many actions needed so the team can focus on developing more successful campaigns. A complete report is sent to our customer monthly.
