CLIENT: VITA WEI

The Brand & Campaign Context

Vita WEI is a Chinese, high-end, ready-to-wear clothing design brand. They mainly focus on quality leisure, everyday wear. “Vita” is a Spanish female name referring to ‘lifting the sky’ and the Chinese term ‘Wei’ means; “a vital force” or “life”. They believe leisurely wear is not just an aesthetic but a promotion of a new lifestyle. From the style of clothing, we understand and connect with an individual's life. Vita WEI is the leading leisurewear designer brand in China. Nowadays, in China, the high-end, ready-to-wear clothes brands are predominantly international, Vita WEI is the only Chinese designer brand focusing on leisurewear in this market. In this fiercely competitive environment, Vita WEI really needed to lift their awareness and reputation in the high-end market as quickly as possible. This is the reason that they decided to opt for digital marketing solutions to raise their profile.