CLIENT: Laguiole

The Brand & Campaign Context

A famous France handcrafted knife brand since 1860. Their products guarantee the quality with fantastic design of knife. Form them, you know knife is not just a tool, but also a art piece worth to collect. Regards the increasing of Chinese market, they think enter in China market is a must to do. Due to the less of know-how in the strange market, they come to us for their marketing program in China. After the analysis of their products and the local market, we suggested the most economic and useful solution for them.