CLIENT: Montanari

The Brand & Campaign Context

Montanari is headquartered in Modena, Italy, which is recognized as the engine capital of the world. Founded in 1970 by Giulio Montanari and his wife, Montanari is dedicated to the manufacture of quality and reliable elevator tractors and components. After more than 50 years of innovation and ingenuity, Montanari is now one of the world's leading manufacturers of elevator tractors and components, becoming an indispensable power source for the world's elevators. Montanari has always had their eyes on the Chinese market. They hired GMA to help them generate leads and build brand awareness for elevator companies in that country. Getting more visibility on local platforms is the number one step for Montanari to reach out to possible customers and set themselves apart from both local and international competition.