CLIENT: ARCO

The Brand & Campaign Context

ARCO, founded in 1973 as part of the FERRER Industrial Group, headquartered in Valencia, Spain, is an industry leader in the design and manufacture of control systems for water, gas, and heating installations. After nearly half a century of development, the company now operates in more than 80 countries with more than 400 employees. The annual output of more than 120 million products, annual sales of up to 100 million euros, worldwide installed more than 1 billion valves. As ARCO entered the Chinese market, they not only want to build their brand awareness and attract distributors in China. They also wish for a successful partnership with these distributors who will be able to help them open up sales channels within the country.